Annie’s—Looking to the past while hopping forward.
Born in 1986 from the back of an old pickup, Annie’s Homegrown has grown into a beloved brand committed to crafting delicious, organic, and natural foods. With a focus on sustainable practices, Annie’s brings real food to families while caring for the planet.
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Hornall Anderson crafted a brand evolution and packaging system for Annie’s that brought cohesion to their diverse product range. By integrating cheerful, organic elements with a refreshed design, we honored Annie’s roots while streamlining its visual identity. This evolution ensured a unified brand presence that resonates with both longtime fans and new customers.
Role \ Design Lead
Agency \ Hornall Anderson
