Collaborating with the team at Novamex to refresh the iconic Sangría Señorial and Mundet brands was an exciting journey that honored their rich Mexican heritage while positioning them for broader market appeal. The redesign focused on modernizing the look and feel of these beloved beverages, blending traditional elements with contemporary aesthetics.

By celebrating their cultural roots and enhancing visual appeal, we aimed to capture the essence of these drinks while inviting new audiences to experience the vibrant flavors that have made them classics.

Role \ Design Director
Agency \ Sid Lee