Gesa Credit Union's rebrand highlights its deep commitment to education and community engagement by introducing a new owl mascot, symbolizing financial wisdom and approachability. The owl embodies Gesa's mission to guide members through their financial journeys with knowledge and care. The refreshed brand identity combines this symbol with a modern design, reinforcing Gesa's role as a trusted partner in helping individuals and families achieve their financial goals through education and personalized service.

As design lead, I helped our client uncover the true spirit of their credit union. Creative partnership was key, as the client had a team who would execute on all deliverables moving forward.

Role \ Design Lead
Agency \ Sid Lee