Freaks of Nature—Kelly Slater brings a wild side to skincare.

Freaks of Nature is a high-end skincare brand built for outdoor athletes. With unique elements like vegan shark squalene and spider silk, it’s designed to nourish and protect your skin, so you can take on the elements with confidence.

  • For my role as the designer for Freaks of Nature's packaging system, I was tasked with bringing the brand's bold identity to life through its packaging. While not part of the core team from start to finish, I played a pivotal role in shaping the visual language. Drawing inspiration from the brand’s existing work, I pushed the boundaries of design with a deconstructed layout that conveyed a sense of freedom and unpredictability. This approach not only reinforced the brand’s fearless spirit but also created a packaging system that stood out on the shelf and resonated with the brand’s core values.

    Agency - Sid Lee

    Client - Freaks of Nature

    Designers - Alexis Coutu-Marion, Daphne Stivelman, Damien Bertels

    Writer - Mari McMurray

    Creative director - Isabelle Allard

    Executive Creative Director - Kris Manchester


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