KFF—Bringing transparency to data in a time of distrust.
KFF conducts its own research, polling, journalism, and specialized public health information campaigns, and has been heralded for having the "most up-to-date and accurate information on health policy.
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The rebranding of KFF involved a strategic design process aimed at modernizing its visual identity while staying true to its roots as a leader in health policy analysis. The design team focused on creating a clean, contemporary look that reflects KFF's authority and trustworthiness in the health sector. This included updating the logo, color scheme, and typography to align with the organization’s mission of delivering clear, accessible health information. The rebrand is intended to strengthen KFF's recognition and reinforce its role as a go-to resource for health policy insights.
Role \ Design Support
Agency \ Sid Lee
