FILA—An icon of Italian sport finds it’s way home. Bellissimo.

Founded in 1911 in Biella, Italy, by the visionary FILA brothers, FILA has long been a beloved icon in sports and style. Now, entering a new era, it’s recapturing its essence—blending heritage with fresh creativity to inspire a new generation.

  • As the creative partner for FILA's brand evolution and the Bellissimo campaign, Sid Lee unified global markets under a single vision, celebrating FILA's iconic Italian roots. We crafted a brand identity that embodies FILA's unique blend of grit and grace, highlighting its rich heritage while resonating with contemporary audiences worldwide. This collaboration ensured a cohesive, powerful expression of FILA's enduring legacy and dynamic personality.

    Agency: SidLee
    Executive Creative Director / Bruno Luglio
    Creative Director / Lucas Tristao, Sara Phillips, Isabelle Allard
    Design Director / Damien Bertels
    Art Director / Manon Lebreton, Audrey-Claude Roy, Charlotte Boisclair
    Copywriter / Bradley Getty, Ryan King
    Motion Designer / Noah Dauphinais, Mathieu McSween, Allan Michel


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